Are you looking to sell more ad pages? Do you tearsheet competitors’ books to find new leads? You can have that intelligence along with the most up-to-date and relevant ad sales information, analysis and advice directly on the desktop of every member of the sales team through Brown’s new partnership with MagazineRadar. This unique and powerful tool helps you target prospects, guide your strategy, and land the sale.

How can Brown and MagazineRadar help you?

Highly Qualified Leads
The average magazine has only 15% overlap in advertisers with other magazines in the same editorial category. Let us introduce you to the 85% you’re missing.

Account Reviews
Looking for in-depth brand information, with one click you can access nearly a quarter of a million brands. MagazineRadar’s Account Reviews provide a single page with everything you need to know about a brand include ad creative, spending trends, placement information, trade news, and a complete view of each advertiser’s competition.

Talking Points
The hardest part of the sale is getting someone to take your call and knowing what to say when they do. MagazineRadar gives you a list of new reasons to call, and something fresh to talk about. Talking Points are packed with the kind of information that shows your advertisers that you know their business and each one is custom made for you and your magazine.

Tearsheets
Do you rip up your competitors’ books to find out who their advertisers are? Would you rip up all your competitors to find the answer? We do it for you. View ads digitally on our Tearsheets page. At the touch of finger, find an advertiser’s creative across dozens of titles. We’ll even tell you if it was a fold-out, heavy stock or scented. Say goodbye to hunting-and-pecking, and hello to viewing the competition effortlessly.

Value Added Solutions for Advertiser
Sell beyond the page and make yourself a partner. We give you the competitive intelligence that your customers want including ad creative and placement of their competition. By providing it to the client, you create another reason for them to do business with your title.

The services above are only a small cross section of the powerful tools and analysis that Brown and MagazineRadar can offer you.  Contact us today to find out how we can help you target prospects, guide your strategy, and land the sale.