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| Brown Explores Augmented Reality |
| Monday, April 25, 2011 |
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Augmented Reality used in combination with print is already here. To launch its PS collection, IKEA used an augmented-reality application that lets users see how furniture pieces would look in their homes. Wayfinder NYC, which works on Android mobile phones, gives walking directions to subway and PATH stations superimposed on the phone's camera display - all calculated by GPS. To read more about the future of digital and print please click here to be directed to The Brown Advantage newsletter featuring Andrew Davis and his view on the future of print. Add your thoughts in the comments section below |
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