Waseca, MN – Brown Printing today announced the launch of data and analytic services powered by Experian’s industry leading consumer and business databases. The new services help marketers print and mail smarter by utilizing analytics and modeling to use data more effectively.

Services included in Brown’s newest value added solution include specialty prospect lists, data overlays to enrich and segment current customers, and list rentals. These services help to build a customer base, manage promotions and messaging strategies that consumers respond to, reduce cost, and grow returns.

“Understanding what drives consumers is more important than ever. Brown’s new services provide our customers with data and analytics that help them create meaningful and long lasting customer relationships, refine their growth and business strategies, and drive revenues.” explained Jill Tobin, director of Marketing and Strategy at Brown Printing.

“Identifying a company’s best customers and using analytics to find prospects who look like those best customers are critical steps in building and growing loyal customer relationships,” said Denise Hopkins, Vice President of Marketing and Product Development for Experian Marketing Services. “Using data and consumer preference information will help Brown’s customers deliver the right message, to the right people at the right time.”

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to manage their credit relationships and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.