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Distribution Directions is published by Brown Logistics Services and written by
Erv Drewek
Erv Drewek
Distribution / Postal Affairs Manager

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Debbie Cooper
Vice President - Business Services
815-206-6203

Erv Drewek
Postal Affairs Manager
507-837-4772

Jason Chambers
Mail Operations Manager
630-343-1269

Nancy Keane
Postal Affairs Specialist
815-206-6248

Bryan Vertigan
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507-835-0248

Rich DeMenno
East Greenville Distribution Specialist
215-541-2536

Mark Resh
Woodstock Distribution Specialist
815-338-6750

Lori Bresnahan
List Processing Specialist
507-835-0386

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Distribution Directions Special 12-01: USPS to Propose Repeat Mobile Barcode Promo | Print |  E-mail
Tuesday, January 31, 2012

USPS to Propose Repeat Mobile Barcode Promo

The U.S. Postal Service (USPS) is, for the second year, planning a summertime promotion for direct mailers that use two-dimensional barcodes, USPS VP of domestic products Gary Reblin told Direct Marketing News on Jan. 31.

Reblin said last year's barcode promotion — which gave mailers a 3% discount on qualifying Standard and First-Class mail letters, flats and cards — was so successful that the USPS's board of governors urged that another promotional program be developed for this year.

The details of this year's promotion will be put before the USPS's board of governors on Feb. 8 for its approval, Reblin said. He declined to discuss specifics, as he said doing so would be premature prior to the board's approval.

However, he did say this year's mobile barcode discount promotion will have some different features from last year's. “We've studied best practices; we're going to take what we learned from the last one and be more specific.”

Reblin said the overarching goal is to “create long-term success for the mail” by getting people more engaged with their mail. “People can be a little wary of investing in the mail,” he said. “This is a great opportunity to incent people to try different things.”

Reblin said the Postal Service “recognized a trend in the marketplace” as QR codes became more popular in marketing last year, prompted the promotion, which took place in July and August of last year.

“What we wanted to do, like any good marketing company does, is help your return on investment,” he said.

 
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