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Distribution Directions is published by Brown Logistics Services and written by
Erv Drewek
Erv Drewek
Distribution / Postal Affairs Manager

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Erv Drewek
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Rich DeMenno
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Mark Resh
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Lori Bresnahan
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Dist. Directions Archives

Distribution Directions Vol 10 No 12: Senate to Tackle Postal Reform, Avoid Mobile Barcode Campaign Mistakes, USPS and Mail Handlers Heading Into Mediation | Print |  E-mail
Friday, March 23, 2012

Senate to Tackle Postal Reform

The Senate is poised to take up a bipartisan measure that would overhaul the cash-strapped Postal Service’s operations the week of March 26th. Senate Majority Leader Harry Reid (D-Nev.), who has called the postal legislation a priority in recent weeks, said there could be a procedural vote on the bill from Sens. Joe Lieberman (I-Conn.), Susan Collins (R-Maine), Tom Carper (D-Del.) and Scott Brown (R-Mass.). Carper said that he welcomed Reid’s decision to move the bill to the floor, and said that Congress had to move fast to help an agency that has lost billions of dollars in recent years. “This bill — the only bipartisan proposal from Members in either Chamber — presents a comprehensive solution to the Postal Service’s financial challenges,” the Delaware Democrat said in a statement. “While the situation facing the Postal Service is dire, it is not hopeless. That is why we need to pass this bipartisan and comprehensive bill as soon as possible.” The bipartisan Senate bill would allow USPS to potentially scrap Saturday delivery after two years, and would also allow the agency to spread out prepayments for retiree healthcare that were earlier required by Congress. The American Business Media (ABM) informed their membership Sens. Max Baucus (D-Mont) and Jay Rockefeller (D-WV) will be offering an amendment to the bill that could unravel the deal ABM and other periodical mailers negotiated last Fall regarding “underwater periodical rates” (see related ABM Postal Update ). ABM is also hearing that this amendment could undermine work sharing agreements.

Source: The Hill & ABM

Avoid Mobile Barcode Campaign Mistakes

Retailers embarking on a mobile marketing campaign relying on bar codes might want to consider that not all consumers know how to use them. That is mistake number one, says AT&T Inc., based on its work with mobile marketing campaigns. Merchants should take note because 41% of marketers surveyed by AT&T in September said they anticipate deploying a mobile bar code campaign in the next 12 months. Consumers use their smartphones to scan bar codes to open mobile web sites, watch videos or get coupons. A QR code is a form of two-dimensional bar code . It appears typically as a black-and-white square with a pattern of tiny black-and-white squares within; sometimes a company may include its logo within the square. A consumer downloads a QR code scanner app onto his smartphone. He opens the app, points the smartphone camera at the QR code and the app reads the code and connects him to mobile web-based content.

EDITORS NOTE: Are you ready for the USPS Mobile Commerce and Personalization Promotion? Brown Printing Company offers a Mobile Campaign Management program. Click here for more information.

Source: Internet Retailer

Postal Service and Mail Handlers Heading Into Mediation

For those keeping track of the three-ring show known as U.S. Postal Service labor negotiations, the National Postal Mail Handlers Union reports that a federally appointed mediator is now in place to help the two sides settle on a new contract. The mediation process can take 60 days; if it fails, the next step will likely be binding arbitration. An impasse was declared in late January in both the Postal Service’s contract talks with the mail handlers union and the National Association of Letter Carriers. As a matter of policy, USPS officials don’t publicly discuss labor negotiations. By the NRLCA’s telling, however, the Postal Service attempted to persuade the panel that its financial condition “requires dramatic actions to curb or reduce wages, COLA allowances, paid leave, health and other benefits that rural letter carriers and this union have worked hard to achieve.”

Source: FedLine

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