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Distribution Directions is published by Brown Logistics Services and written by
Erv Drewek
Erv Drewek
Distribution / Postal Affairs Manager

Distribution Staff

Debbie Cooper
Vice President - Business Services

Erv Drewek
Postal Affairs Manager

Jason Chambers
Mail Operations Manager

Nancy Keane
Postal Affairs Specialist

Bryan Vertigan
Waseca Distribution Specialist

Rich DeMenno
East Greenville Distribution Specialist

Mark Resh
Woodstock Distribution Specialist

Lori Bresnahan
List Processing Specialist

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Dist. Directions Archives

Distribution Directions Vol 9 No 33: BRM to IMB, EDDM Upgrades, No Exigent Rate Case, 14.5M QR Codes Scanned | Print |  E-mail
Thursday, August 25, 2011

BRM Transitioning to the IMB

USPS has revised procedures for Business Reply Mail (BRM) customers transitioning to the Intelligent Mail barcode (IMb). Unless other aspects of their mailpiece design change, mailers are NOT required to submit samples or reapply for approval in the BRM program when transitioning to the IMb by replacing the POSTNET barcode with the IMb on existing approved BRM letters and postcards. The change makes it easier for mailers to migrate to the 31-digit Intelligent Mail barcode. The first step to creating BRM with the IMb is for BRM permit holders to obtain a mailer identifier (MID) number. Business mailers can down-load Business Reply Mail with Intelligent Mail Barcodes here. To qualify for QBRM prices and fees, valid BRM permit holders must submit a PS Form 6805, Qualified Business Reply Mail (QBRM) Application.

Source: Postal Bulletin

Upgrades to EDDM Simplified Mailing Process Tool

Every Door Direct Mail (EDDM) relies on an online, interactive resource known as the Simplified Mailing Process (SMP) tool. The tool helps businesses determine which type of mailing they qualify for (EDDM or EDDM Retail) and which localities to market to, then walks them through the process of selecting carrier routes and producing documentation. The SMP tool requires frequent updating to stay current. Its first revision, being issued this month, features the following: A mapping upgrade (effective August 19) so mailers can locate new streets missing from the earlier ver-sion of the tool; easier navigation; modifications so the SMP tool will now identify car-rier routes with fewer than 200 delivery points; and mapping upgrades will occur twice a year. For more information click here.

Source: Postal Bulletin

USPS Will Not Seek Exigent Rate Increase

The U.S. Postal Service will not seek an "exigent" (higher-than-inflation) rate increase this year, Postmaster General Pat Donahoe told the Mailers Technical Advisory Committee at their quarterly meeting. USPS asked the Postal Regulatory Commission last month for special permission to raise most postal rates by more than 4%, in addition to the usual rate increases that are capped by changes in the Consumer Price Index. That proposal came in a court-ordered reconsideration of the financially strapped Postal Service's request for rate hikes to help it overcome the effects of the recession. But Donahoe told the mailers group that USPS would pursue that case only to get the PRC to clarify its position on when such exigent rate increases are allowed. It will, however, implement CPI-capped rate increases in January, he said. Based on current inflation numbers, those increases will probably be a bit above 2%.

Source: Dead Tree Edition

Study: 14.5M consumers scanned QR codes in June

More than 14 million consumers scanned a quick response (QR) code or barcode using their mobile device in June, according to a study released by research firm comScore. Mark Donovan, SVP of mobile at the company, said the rise of consumer awareness about QR codes and the proliferation of smartphones have driven use of the codes. “It's increasingly hard to walk through a major city or open a publication and not see QR codes,” he said. Print was the most popular medium from which consumers scanned the codes, with 49% scanning codes in print magazines or newspapers. Donovan said print was the predominant source likely because of its ease of us. “It's an easy thing to execute on,” he said. Despite marketers tagging out-of-home ads and in-store signage with QR codes, 58% of consumers said they scanned codes at home. However, 39% scanned a code in a retail store, and 25% did so in a grocery store. Only 13% scanned a code outside or on public transit. But Donovan said he expects the numbers to rise in all location categories.

Source: DMNews

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