Industry News - Brown Printing Company

A resource of the worldwide printing and integrated solutions industry, including news, features and technical information related to publications, catalogs, mobile, app development, digital magazines, digital catalogs and more.

Mobile Marketing Spending Translates to Sales, Brand Lift

Wednesday, May 15, 2013
Spending on mobile marketing keeps rising, as brands learn the power of reaching consumers on these devices, and consumers become increasingly mobile-first. Read More

Two Terms Marketers Need for Today's Media Landscape

Wednesday, May 15, 2013
Where do you, the business leader, place your ad dollars? Read More

A Peek at Hearst’s Digital Strategy

Wednesday, May 15, 2013
Hearst VP, digital editions explains how he drives industry-leading sub numbers. Read More

Time Spent With Print Still a Compelling Argument for Advertisers

Tuesday, May 14, 2013
35 percent of time spent with news still belongs to newspapers and magazines. Read More

Givenchy ups mobile traffic via product QR code

Thursday, May 09, 2013
French fashion house Givenchy is seamlessly connecting consumers to its mobile-optimized site and Le Rouge campaign through a QR code on lipstick packaging. Read More

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