Thank you for your interest in Brown + IDEAlliance’s webinar -- “Mobile Engagement: Leveraging Mobile and Social Media”. Although the live webinar date has passed you can still get all the information that was shared by filling out the form below and downloading the presentation or watching the recorded webinar.

Webinar Description

Are you interested in engaging your readers through their mobile or tablet device? Are your advertisers interested in mobile sponsorship opportunities? Is your content being shared through your social networks?

Brown + IDEAlliance discuss how to leverage mobile and social to engage your readers and entice your advertisers. John Puterbaugh, CEO of Nellymoser, and Jennifer Bergin, VP of Marketing at Brown, will teach you how to enhance content, implement print-to-mobile solutions, and create personal, social and engaging mobile experiences.

We will show you how other publishers are successfully utilizing mobile engagement campaigns and explain how to drive additional revenue from traditional media using action codes.

Learn how to:

• Leverage action codes as direct response vehicles (i.e., calls to action)
• Utilize mobile apps to create a multi-channel marketing program with the support of a Companion App
• Provide immediate subscription opportunities and allow your readers to shop and unlock personalized deals

Bring your print issue to life by providing exciting and useful content for your readers and advertisers.

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