Many online retailers start and grow their businesses through online marketing methods. Eventually they find that, to keep growing, they need to branch out into other, off-line, marketing channels.

No single marketing channel is ideal for every marketer, and that’s why successful online retailers employ a multichannel strategy. Marketers need to continually evaluate their multichannel mix, including online and off-line mediums, to assure they are maximizing each channel’s strengths. This whitepaper will help you explore and estimate the impact a catalog can have on your marketing mix, and decide if it’s the right fit for your products and brand.

Download this whitepaper to learn more about the top 4 signs that you should add a catalog to your marketing mix:

• You want to drive more traffic to your website
• You’re trying to lift conversion rates
• You’re looking to reach new customers
• You want customers to spend more with your brand

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