With this commitment in mind, Brown is proud to introduce the following new services:

B.Mobile

From 2008 to 2009, Mobile internet use has nearly doubled; over 63 million people are currently sending and receiving more than 75 billion SMS/Text messages every month. To take advantage of this mobile trend, Brown now offers 2D Barcoding, a method of encoding information where thousands of characters provide useful and relevant information to you and for your advertisers or customers.

This technology allows you to transform traditional print into an interactive, multi-media experience.  B.Mobile works with all smart phones and carriers to engage your readers or customers, elicit mobile responses, collect demographic data and provide ROI accountability on your behalf.

B.Mobile 2D barcoding also provides the infrastructure solutions to enable mobile ticketing and couponing programs, creating seamless multimedia marketing opportunities.

Analytic Services

Are you interested in understanding more about your customers’ purchasing behaviors and attitudes? Brown can now help you print and mail smarter by utilizing analytics and modeling to help you use data more effectively.

Brown now provides specialty prospects lists, data overlays, list rentals, and data installation powered by Experian’s industry leading consumer and business databases.   These services build your customer base, help you manage promotions, and reduce cost while growing your return on every customer you communicate with.

Ad Sales Intelligence

Are you looking to sell more ad pages? Do you tear sheet competitors’ books to find new leads? You can have that intelligence along with the most up-to-date and relevant ad sales information, analysis and advice directly on the desktop of every member of the sales team through Brown’s new partnership with MagazineRadar. This unique and powerful tool helps you target prospects, guide your strategy, and land the sale.

Interested in finding out more information? Contact us here.

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This article was taken from the Brown Advantage newsletter. For the complete Brown Advantage you may download the pdf file, view the digital edition or sign up to receive future issues.