No single marketing channel is ideal for every marketer, and that's why successful retailers employ a multichannel strategy.

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To understand how mobile activation is used in magazines, Nellymoser, a division of Brown, a Gruner + Jahr/Bertelsmann Company, surveyed the top 100 U.S. magazines by circulation.

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This whitepaper looks at the top 4 signs that online retailers should add a catalog to their marketing mix.
It also serves as a guide to explore the impact a catalog can have, and helps retailers decide if a catalog is the right fit for their products and brand.

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QR codes, and other mobile action codes, such as digital watermarks, are becoming the 21st Century’s “Call to Action” for catalog companies. Learn how top catalog companies, including Lands’ End, L.L.Bean, Oriental Trading, Victoria’s Secret and Coldwater Creek are incorporating QR codes in their catalogs.

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To understand which retail segments are using QR codes and how they are used, Brown’s partner, Nellymoser, examined more than 700 stores in the five largest shopping malls in the greater Boston area during the 2011 holiday season.

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