Modernizing Enterprise Procurement: Our Investment in ORO Labs

Enterprise procurement remains one of the most important, and most frustrating, workflows inside large companies.

Even after decades of technology investment, procurement at a global company often means navigating a maze of intake forms, approvals, supplier onboarding, compliance reviews, and ERP workflows across disconnected systems. The systems of record may store the transaction, but they rarely make the process fast, intuitive, or easy to govern.

This is where Oro comes in.

Oro has built a modern procurement orchestration layer: a true system of engagement that sits above ERP, P2P, and related systems and helps enterprises manage how purchasing actually gets done. Rather than asking customers to rip and replace core infrastructure, Oro works across the existing stack to create a better front door for procurement, standardizing intake, intelligently routing work, embedding policy and risk controls, and making the overall experience dramatically easier for employees.

Our conviction in Oro starts with its team. Sudhir, Lalitha, and Yuan bring deep, firsthand procurement product experience and a rare understanding of how these workflows actually operate inside large enterprises. They have lived its complexity for years and built Oro with a clear point of view on what modern procurement needs to become: easier and streamlined for business users, more powerful for procurement teams, and better aligned with the realities of global enterprise operations.

This depth of domain expertise shows up in the product. Oro is not just layering AI on top of procurement. It is embedding intelligence directly into the workflow itself, helping enterprises move faster while preserving governance, compliance, and control. We believe this is critical. As enterprise software evolves, more value is shifting toward platforms that sit in the flow of work, coordinate decisions across systems, and accumulate the context needed to orchestrate and automate complex processes responsibly. Procurement is especially well suited to this shift: it is highly cross-functional, rules-driven, operationally critical, and still burdened by enormous manual effort.

The company is already earning the trust of leading global enterprises, including The Coca-Cola Company, Pfizer, and Siemens Energy. What stood out in our work was not just the customer roster, but the consistency of their feedback: Oro helps reduce friction, improve compliance, accelerate cycle times, and free procurement teams to spend more time on strategic work.

At Brighton Park Capital, we aim to invest in platforms that become critical to how enterprises operate. We believe Oro has the potential to become exactly that for procurement. We are thrilled to partner with Sudhir, Lalitha, Yuan, and the entire Oro team as they build what we believe will become a defining platform in modern enterprise procurement.